Colour and Brand Identity
We will be looking at colour theory to help us create a colour scheme for a brand identity.
You will be revisiting your monograms in this task, however this time the focus will not be on yourself, but rather on a business and what the business needs.
You will be revisiting your monograms in this task, however this time the focus will not be on yourself, but rather on a business and what the business needs.
The meaning of different colours
Different colours can mean different things to different people. It can depend on personal experience and culture.
We will be focusing on Western culture as this is the most relevant to us, in that we are apart of Western culture.
Colour is often used as a tool by marketers. They play off of cultural perceptions of colours to sell products.
We will be focusing on Western culture as this is the most relevant to us, in that we are apart of Western culture.
Colour is often used as a tool by marketers. They play off of cultural perceptions of colours to sell products.
Your Task:
Using your monogram as a logo. Come up with a business that suits your monogram.
Then you will need to create a brand identity for this business.
Then you will need to create a brand identity for this business.
What is brand identity?
A company's brand identity is how that business wants to be perceived by consumers. The components of the brand (name, logo, tone, tagline, typeface) are created by the business and designer to reflect the value the company is trying to bring to the market and to appeal to its customers.
Brand identity is a very involved process. It is the visual look and feel that a business wants to portray.
What sort of visual identity do you think a day spa might want to create?
(Think about mood, shape and colour)
This would be very different from a construction business or a fitness complex.
To create an identity you would need to consider colour schemes, textures, shape, flow, using a consistent layout and spacing of font.
We will be focusing on the colour and mood.
Brand identity is a very involved process. It is the visual look and feel that a business wants to portray.
What sort of visual identity do you think a day spa might want to create?
(Think about mood, shape and colour)
This would be very different from a construction business or a fitness complex.
To create an identity you would need to consider colour schemes, textures, shape, flow, using a consistent layout and spacing of font.
We will be focusing on the colour and mood.
An example of stationary displaying some of the visual branding. The branding should show consistency and reflect the ethos of the company. Even the choice of material for an envelope can communicate a message to it's audience.
Process:
Stage 1: Create a Company
Using your monogram as a logo. Come up with a business that suits your monogram.
Eg. a smooth flowing script may suit a hairdresser while a bold block font may suit a construction business.
What mood / identity would suit this business?
Calming
Energetic
Create a colour scheme
Using your monogram as a logo. Come up with a business that suits your monogram.
Eg. a smooth flowing script may suit a hairdresser while a bold block font may suit a construction business.
What mood / identity would suit this business?
Calming
Energetic
Create a colour scheme
Stage 2: Create a Mood Board
To help you come up with a mood, materials, colours etc. to represent your company, create a mood board.
But what is a mood board?
Don't just use google images. Use photos you have taken yourself, look through magazines.
Think about your layout.
Don't just randomly place your images on a board! A good layout will help communicate to your audience, making your ideas and concepts stronger.
But what is a mood board?
Don't just use google images. Use photos you have taken yourself, look through magazines.
Think about your layout.
Don't just randomly place your images on a board! A good layout will help communicate to your audience, making your ideas and concepts stronger.
http://www.creativebloq.com/graphic-design/mood-boards-812470
Stage 3: Create a Branding Package
The last step of this task is to create a stationary pack.
Collect examples of brand identity to help you see what has already been done. What works or doesn't work with the designs chosen?
You must include a business card with front and back design, an envelope, a letterhead and the welcome page for the company's website.
This will be created graphically. You can hand up a physical copy or upload your work through Daymap on a word or illustrator format.
The last step of this task is to create a stationary pack.
Collect examples of brand identity to help you see what has already been done. What works or doesn't work with the designs chosen?
You must include a business card with front and back design, an envelope, a letterhead and the welcome page for the company's website.
This will be created graphically. You can hand up a physical copy or upload your work through Daymap on a word or illustrator format.